Conversion Optimization: The Missing Link in Your Marketing Program
Driving traffic to your site through marketing activities such as paid search or email marketing is essential, but if your site is not built to convert the visitors you get, you may not see the results you want. This is where the often overlooked science of conversion optimization comes into play. This session will discuss the importance of conversion optimization, and how both B2B and B2C organizations can use it to drive more conversions, and, ultimately, more sales.
In this session, members will learn:
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The definition and background of conversion optimization
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Why a conversion-oriented website is so essential to a marketing strategy
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The research tactics and process behind managing a conversion optimization effort
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How to set up a conversion optimization program with and without a marketing partner
