Online Strategy Peer Group

What Every Local Business Owner Should Know About Local SEO

If you’re a local business owner, you’ve likely heard the term “local SEO”. But what is it, and what does it mean for your business? This session will cover the basics that every local business owner should understand about local SEO, and the impact it can have on your bottom line. Come to learn more about:

• What it means to rank locally, and how to get there

• On-site optimizations to support showing up for local searches

• How to build a successful backlink profile

• Importance of local business citations

• The basics of online reviews

• What to avoid when optimizing for local search