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Google has already stopped updating its Universal Analytics (UA) platform and will be sunsetting it completely in 2023, replacing it is the new Google Analytics 4 (GA4). This is the first major update to analytics in years, and it is a major change. Is your company ready to make the switch? Join Greg Stockmaster, GREENCREST digital marketing manager, as he walks us through what this change means for businesses and how and when to make the switch at your company. You will learn: Why Google is making the switch Key differences between Universal Analytics and Google Analytics 4 The benefits of migrating to GA4 How to make the switch Why you should be migrating to GA4 now! The importance of analytics in digital marketing ... read more