Joseph Gastaldo, MD, System Medical Director of Infectious Diseases and Medical Director of Quality & Safety at OhioHealth Riverside Methodist Hospital will discuss the COVID-19 vaccine and what it means for a returning workforce and employers. Join us for this unique opportunity to ask Dr. Gastaldo your specific questions during this session. Dr Gastaldo has been at the helm of COVID-19 vaccine education for our associates and the community. Dr. Gastaldo has been practicing medicine for over 20 years, attending Wright State University, Boonshoft School of Medicine, and the Ohio State University Wexner Medical Center for his internal medicine residency and infectious diseases fellowship. ... read more

Branding for Non-Branding People ''We're different from our competitors, but no one can see why.'' ''Nobody knows who we are and we can't break through the noise.'' ''We're struggling to charge a premium, even though what we do is top shelf.'' These may seem like sales or tactical challenges. In reality, they're brand issues. But what does ''brand'' mean in 2021? Together, we'll shed light on what branding is and how the branding process should work. We'll draw on our own experience as well as examples and best practices for context. In the end, we'll have a better understanding of how taking the time to get it right can help with some of the most common business challenges. REGISTER now and join us for this live webinar on 2/25 presented by Neil Wengerd, partner and creative director at Nonfiction, a brand and design agency for visionaries, change-makers, and big thinkers. Nonfiction helps clients connect the dots between why they exist, what they do, and how they're perceived. For him, it boils down to this: the future must be simpler, smarter, and more sustainable. And if we don’t shape the future, it will shape us. You'll have the opportunity to submit questions during the session and view a recording post session. ... read more

This August 6th session features Jim Wasserstrom, CEO of Advance Sign Group. Growing his family business to a position of national leadership was an evolution. Hear from Jim Wasserstrom of Advance Sign Group as he shares the multiple pivots he made to increase sales, change the company’s customer focus, hire a key management team, implement EOS and shift his sales and marketing to meet the changing needs of his customers. Learn what it took to build a foundation for growth and how the trust and value the family owners put on their people to drive the company’s vision has led to its national success. ... read more

Data Analytics and Business Intelligence In the current economic environment, uncertainty is certainly one thing we can all count on. But there is also the power of data that can help us navigate our current situation and allow us to evaluate where we were, where we are, and where we will be and how to effectively get there. Join Carlin Culbertson from Meaden & Moore as he discusses the power of data analytics and how it can allow an organization to decipher the results of its own operations and provide meaningful Business Intelligence (BI) results including: Data analysis projects M&M has done to provide some real world examples Simple ways to get started with data analytics and business intelligence Examples of software you can use to get started Challenges companies face when trying to implement and maintain a data analytics program and how to minimize these challenges REGISTER now and join us for this live webinar on Wednesday, 7/22. You'll have the opportunity to submit questions during the session and view a recording post session. This quarterly forum is generously sponsored by Conway Service Provider Meaden & Moore. ... read more

Join Ted Fireman, Franchise Consultant and Market President of FranNet of Central and Southeastern Ohio as he discusses franchising basics. Ted will explain the array of categories and investment levels available (starting at around $50K), and how to go about defining your own personal vision. For some family business owners, franchising is a way to diversify or to help adult children enter business ownership and receive strong ongoing training and support to help them succeed and possibly to prepare for a role in the family business. Among the topics Ted will cover include: ? Basic information on franchising, including the range of industry categories, investment levels and fees. ? Finding the right funding option to fit your circumstances. ? The legal regulations governing franchising that protect the buyer. ? A strategic approach to defining your personal business model, quantifying your returns and safely researching and selecting the business opportunity that best fits your unique personality, skills, needs and goals. ? Growth trends and choices in franchising that offer stability and success in weak and strong economies. You'll have the opportunity to submit questions during the session and view a recording post session. REGISTER now and join us for this live webinar on Tuesday, August 25. You'll have the opportunity to ask questions during the webinar and view a recording post session. ... read more

HR Live Virtual Meeting - From Apathy to Zoom Fatigue – We All Just Need a (Socially-Distanced) Hug If nothing else, 2020 was a year where nobody could be too comfortable! Following months and months of navigating remote working, paid sick leave, viruses, vaccinations, and social unrest, let’s take an hour or so to check in with one another and hear about the best practices we’ve all developed from what we learned, and develop our 2021 checklists of what we need to do and what we need to watch. With a change in our federal leadership, there will definitely be (even more) changes coming! Come prepared with best practices, burning questions, and ready to receive your virtual hug to keep you going through Q1 2021! Sharon DeLay, President of GO-HR will facilitate this session - join us for this live meeting* to find practical advice around tackling the challenges you are facing. *Note: Because we want this to be interactive, this session will be a Zoom Meeting (same format as our peer groups) with audio/video enabled for all who join. Note that if you do not have video capability, you are still welcome to participate. ... read more

HR Open Forum - Virtual Live Meeting Got questions? Sure you do! Businesses have been blindsided this year and navigating the ''new normal'' is not for the faint of heart. As staff continues to expand and contract to meet changing business needs, new employment laws are enacted and sunset, and expectations about how to get work done are constantly coming at us - it's no wonder we have HR fatigue! Let's come together and talk all things HR. Sharon DeLay, President of GO-HR will facilitate and address HR issues you are currently facing in your family business. We'll share best practices, must-knows and be the empathetic ear we all need right now. Topics such as remote working/productivity, employee health and well-being, best practices for encouraging diversity and inclusion in your workplace … just to name a few. Join us for this live interactive meeting to find practical advice around tackling the challenges you are facing. *Important Note: Because we want this to be interactive, this session will be a Zoom Meeting (same format as our peer groups) with audio/video enabled for all who join. Note that if you do not have video capability, you are still welcome to participate. This session will NOT be recorded. ... read more

Ignite Your Family Business - Live Virtual Meeting his 4/6 session features Mark Swepston, President of Atlas Butler. Atlas Butler has seen much transition in its 100-years and four generations of family business history. Mark will explain the marketing reason why Ramey Manufacturing changed its name to Atlas Butler in 1936. Discover how the business transitioned into and then backed away from the commercial industry. Be inspired by how each generation followed their grandfather’s footsteps of community involvement and his forward thinking vision and risk tolerance for how to evolve the family business to the next level. Are you ready to take your family business to the next level? Join Kelly Borth, CEO and Chief Strategy Officer of GREENCREST as she facilitates this quarterly forum to hear first-hand from fellow family business owners on what they are doing to grow their business. It will help you as a business owner or leader gain the insights you need to ignite your business! ... read more

What does diversity and inclusion really mean and why does it matter to family business? Facilitated by Erica Thompson (Dispatch Media Group), family business and community leaders, Nevin Bansal (Outreach Promotional Solutions/Small Biz Cares), Dr. Rhonda Talford Knight (Knight Consulting Group), and Todd Wilson (Accelerated Laboratory Logistics) will provide clarity around what it means to invite all perspectives to the table, for everyone to participate in the discussion, and to listen to understand. We’ll look at the impact of diversity, examine the benefits, share success stories as well as stumbling blocks, and ways our panelists have incorporated diversity and inclusion into their businesses. Sponsored by GREENCREST REGISTER now and join us for this live webinar on 2/18. You'll have the opportunity to submit questions during the session and view a recording post session! ... read more

Disagreement and tension can occur in any business environment, and it can be especially challenging within a family business structure, but what happens when we view conflict differently? What if we approach conflict as a way for a business to grow and change? Facilitated by Rebekah Smith (GBQ), join us for a conversation with Carla Epler (Schmidt's Sausage Haus) and Jonathon McKay (PATH), as we discuss how to approach differences, healthy and productive ways to resolution, and how businesses can find value from conflict. Sponsored by GREENCREST ... read more

Join us for a panel discussion on what it takes to be a female leader of a family-owned business. How do women in leadership roles impact the bottom line? Why is it important to mentor and support rising female leaders in a family business? How did these women get to where they are in their family business and what are their hopes for the future of women in business Moderated by Jennifer Griffith, Ohio Regional President - First Merchants Bank. Our panelists are: Elizabeth Blount McCormick, President – Uniglobe Travel Designers Lori Kaiser, CEO - Kaiser Consulting Darla King, President - King Business Interiors Sponsored by GREENCREST REGISTER now and join us for this live webinar on 9/17. You'll have the opportunity to submit questions during the session and view a recording post session! ... read more

Family businesses encounter a variety of situations where leadership and adaptability are tested. Join us for our January Monthly Education Program as we welcome Genevieve Reiner Mills, Oakland Nurseries and Debra Penzone, Penzone Salons + Spas. Facilitated by Jeff Lagusch (Gryphon Financial Partners), Debra and Genevieve will share candidly about their family business journey, situations they’ve faced along the way (especially after a difficult 2020), and how they maintain composure when challenges arise. Sponsored by Kelly Borth of GREENCREST. REGISTER now and join us for this live webinar on 1/21. You'll have the opportunity to submit questions during the session and view a recording post session! ... read more

Join Rick Ricart, President of Ricart Automotive Group, and Jeff Baldwin, Vice President of Franchising and Development for Donatos as they share how their roles and experiences in a family business have helped them evolve and thrive during times of change, transition, and challenges. Facilitated by Kelly Borth of GREENCREST. Sponsored by GREENCREST. ... read more

Payments Fraud & Fraud Prevention Did you know that 74% of businesses were targets of fraud in 2020? Join us for an informative conversation with experts from First Merchants Bank to understand how you can mitigate potential fraud. Learn best practices and defensive measures you can put into place to protect your family business! Our guest speakers are Aimee Gilliland, VP & Treasury Management Officer and Nicole Kauffman, Merchant Card Sales Officer - both from First Merchants Bank. They will be providing information on different types of payment fraud and ways to mitigate your risk for fraud in an ever changing electronic environment. REGISTER now and join us for this important live webinar on 5/26. You'll have the opportunity to submit questions during the session and view a recording post session. ... read more