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Thursday Feb 25, 2021
Branding for Non-Branding People
''We're different from our competitors, but no one can see why.'' ''Nobody knows who we are and we can't break through the noise.'' ''We're struggling to charge a premium, even though what we do is top shelf.'' These may seem like sales or tactical challenges. In reality, they're brand issues.
But what does ''brand'' mean in 2021? Together, we'll shed light on what branding is and how the branding process should work. We'll draw on our own experience as well as examples and best practices for context. In the end, we'll have a better understanding of how taking the time to get it right can help with some of the most common business challenges.
REGISTER now and join us for this live webinar on 2/25 presented by Neil Wengerd, partner and creative director at Nonfiction, a brand and design agency for visionaries, change-makers, and big thinkers. Nonfiction helps clients connect the dots between why they exist, what they do, and how they're perceived. For him, it boils down to this: the future must be simpler, smarter, and more sustainable. And if we don’t shape the future, it will shape us.
You'll have the opportunity to submit questions during the session and view a recording post session.
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Categories: CCFB Roundtable, CCFB Webinar
Wednesday Jan 27, 2021
HR Live Virtual Meeting - From Apathy to Zoom Fatigue – We All Just Need a (Socially-Distanced) Hug
If nothing else, 2020 was a year where nobody could be too comfortable! Following months and months of navigating remote working, paid sick leave, viruses, vaccinations, and social unrest, let’s take an hour or so to check in with one another and hear about the best practices we’ve all developed from what we learned, and develop our 2021 checklists of what we need to do and what we need to watch. With a change in our federal leadership, there will definitely be (even more) changes coming! Come prepared with best practices, burning questions, and ready to receive your virtual hug to keep you going through Q1 2021!
Sharon DeLay, President of GO-HR will facilitate this session - join us for this live meeting* to find practical advice around tackling the challenges you are facing.
*Note: Because we want this to be interactive, this session will be a Zoom Meeting (same format as our peer groups) with audio/video enabled for all who join. Note that if you do not have video capability, you are still welcome to participate.
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Categories: CCFB Roundtable, CCFB Peer Group
Thursday Feb 18, 2021
What does diversity and inclusion really mean and why does it matter to family business?
Facilitated by Erica Thompson (Dispatch Media Group), family business and community leaders, Nevin Bansal (Outreach Promotional Solutions/Small Biz Cares), Dr. Rhonda Talford Knight (Knight Consulting Group), and Todd Wilson (Accelerated Laboratory Logistics) will provide clarity around what it means to invite all perspectives to the table, for everyone to participate in the discussion, and to listen to understand.
We’ll look at the impact of diversity, examine the benefits, share success stories as well as stumbling blocks, and ways our panelists have incorporated diversity and inclusion into their businesses.
Sponsored by GREENCREST
REGISTER now and join us for this live webinar on 2/18. You'll have the opportunity to submit questions during the session and view a recording post session!
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Categories: CCFB Educational Program
Thursday Jan 21, 2021
Family businesses encounter a variety of situations where leadership and adaptability are tested. Join us for our January Monthly Education Program as we welcome Genevieve Reiner Mills, Oakland Nurseries and Debra Penzone, Penzone Salons + Spas.
Facilitated by Jeff Lagusch (Gryphon Financial Partners), Debra and Genevieve will share candidly about their family business journey, situations they’ve faced along the way (especially after a difficult 2020), and how they maintain composure when challenges arise.
Sponsored by Kelly Borth of GREENCREST.
REGISTER now and join us for this live webinar on 1/21. You'll have the opportunity to submit questions during the session and view a recording post session!
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Categories: CCFB Educational Program
Printed courtesy of www.familybusinesscenter.com – Contact the Conway Center for Family Business for more information.
P.O. Box 361106, Columbus, OH 43236 – (614) 253-4820 – info@familybusinesscenter.com