Live Webinar: Building Your Strategy Muscle

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Name: Live Webinar: Building Your Strategy Muscle
Date: August 18, 2026
Time: 10:00 AM - 11:00 AM EDT
Website: Register Now
Event Description:

Building Your Strategy Muscle

Most family businesses treat strategy as an event — a once-a-year offsite, a binder that gets filed away, a conversation that resurfaces only when something goes wrong. But strategy isn't a document. It's a discipline. And like any muscle, it atrophies without regular use. In this practical session, Brian Zuercher, Co-Founder of Northbound Group, will show family business leaders how to move strategic thinking out of the annual retreat and into the regular rhythm of running the company. Rather than another framework to file away, this session will focus on building the habits, cadence, and decision-making structures that keep strategy alive between offsites — so it actually shapes what the business does next. Attendees will learn how to:
  • Shift strategy from an annual event to an ongoing leadership discipline.
  • Build a simple cadence for revisiting and adjusting strategic priorities throughout the year.
  • Involve the right mix of family and non-family leaders in strategic conversations without losing speed or alignment.
  • Turn strategic intent into decisions the team can actually execute — not just talk about.
Family businesses are built to last generations, which makes it tempting to treat strategy as something you set once and revisit occasionally. This session will make the case — and give you the tools — for treating it instead as a muscle you build continuously, so your business stays sharp, adaptable, and ready for what's next.
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SPEAKER:

Brian Zuercher
Brian Zuercher
Co-Founder
Northbound Group







► REGISTER now and join us for this live webinar on 8/18. You'll have the opportunity to submit questions during the session and view a recording post-session.
Location:
We will be using ZOOM. An email will be sent to you with the registration confirmation and log-in information from ZOOM to access the webinar.

**This webinar will be listen-only for attendees (you will not be on camera).  If you are new to ZOOM, you can test your device here: https://zoom.us/test
Date/Time Information:
Tuesday, August 18, 2026
10:00 - 11:00 am

Webinar ID: 873 2557 4820
Contact Information:
Lorna Flint - Director of Member Operations & Analytics
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Fees/Admission:
Free to Conway Center members and their employees; $50 for non-members (you will be invoiced after registering)

► REGISTER now and join us for this live webinar on 8/18. You'll have the opportunity to submit questions during the session and view a recording post-session.

Printed courtesy of www.familybusinesscenter.com – Contact the Conway Center for Family Business for more information.
P.O. Box 361106, Columbus, OH 43236 – (614) 253-4820 – info@familybusinesscenter.com