This Online Strategy Peer Group is held quarterly and is facilitated by Danielle Walton, co-founder and principal of Adept Marketing. The topic this quarter is:
The Evolution of B2B Marketing
What does it take for B2B marketers to be successful in today’s self-driven, buyer-in-control world?
With today’s unparalleled access to information, buyers have access to nearly unlimited research on products, services and solutions prior to talking to any sales rep. This access and control has changed the way B2B decision makers buy.
Join the marketing experts at Adept Marketing to learn how to be successful in this rapidly changing business landscape. We’ll explore how to align marketing and sales around an integrated marketing program that will set your business apart.
