How to Engage Non-Family Member Employees An employee of a family-owned business who is a member of the family is tied to the owners in every possible way. Yet, non-family members can provide both skills and perspective that family members may not bring, and thus help grow the business. How does the family business owner align a non-family member employee’s interests to that of the owner? This panel of professionals will discuss how they attract, develop, and retain key non-family member employees. Topics will include the importance of culture, communication, and compensation to align the goals and expectations of the business owners and employees. When successful, the business retains an employee who is as committed to the growth and success of the business as the owners, and the employee feels recognized and compensated for the contributions made to the business. Panelists: Steve Barton - General Manager, Two Men and a Truck Sharon DeLay - President & Owner, GO-HR Holli Houseworth - Office Manager, Cloud Cover Amy Wilcox - COO, Crimson Design Facilitated by Debbie Long of Clark Schaefer Hackett and Greg Daugherty of Porter Wright. Sponsored by GREENCREST ... read more

Google has already stopped updating its Universal Analytics (UA) platform and will be sunsetting it completely in 2023, replacing it is the new Google Analytics 4 (GA4). This is the first major update to analytics in years, and it is a major change. Is your company ready to make the switch? Join Greg Stockmaster, GREENCREST digital marketing manager, as he walks us through what this change means for businesses and how and when to make the switch at your company. You will learn: Why Google is making the switch Key differences between Universal Analytics and Google Analytics 4 The benefits of migrating to GA4 How to make the switch Why you should be migrating to GA4 now! The importance of analytics in digital marketing ... read more