Most family businesses treat strategy as an event — a once-a-year offsite, a binder that gets filed away, a conversation that resurfaces only when something goes wrong. But strategy isn't a document. It's a discipline. And like any muscle, it atrophies without regular use. In this practical session, Brian Zuercher, Co-Founder of Northbound Group, will show family business leaders how to move strategic thinking out of the annual retreat and into the regular rhythm of running the company. Rather than another framework to file away, this session will focus on building the habits, cadence, and decision-making structures that keep strategy alive between offsites — so it actually shapes what the business does next. Attendees will learn how to: Shift strategy from an annual event to an ongoing leadership discipline. Build a simple cadence for revisiting and adjusting strategic priorities throughout the year. Involve the right mix of family and non-family leaders in strategic conversations without losing speed or alignment. Turn strategic intent into decisions the team can actually execute — not just talk about. ... read more